Should i trademark my logo and business name12/26/2023 ![]() ![]() So, most likely, you should be tossing around the term trademarking at this point. The United States Patent and Trademark Office indicates that a trademark protects "words, names, symbols, sounds or colors that distinguish goods and services from those manufactured or sold by others and to indicate the source of the goods." This means that a company can register a trademark for its business name, slogans, logos and other items that essentially brand the product or company. This includes the name and logo for the organization. Trademarking is for items that help portray a company’s brand. Copyrighting pertains to literary works or artistic works. Both terms refer to the protection of intellectual property. Copyright You may have wondered what the appropriate term is as you’re debating the merits of whether you need to protect your logo. However, we advise our clients to work directly with an attorney (ours or theirs) to get the job done. When it’s imperative that a name or logo that we create be registered, we work with our logo trademark attorney partners to handle the initial research into the usability of a brand name or logo. ![]() For some of our larger clients, creating a name and logo that can be trademarked is key. As a branding agency, we utilize creative methods to develop names and brand marks for companies and organizations of all sizes. It’s just our take on trademarking, based on what we’ve found to be true throughout the course of our work. Let us preface this post by stating that nothing within the text below constitutes as legal advice. Getting a logo trademark seems difficult, but Nice Branding Agency has lots of experience on the subject. ![]()
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