Family minion costumes1/2/2024 Edna was named after EMode, a software Pixar used at the time the film was made. According to Bird, the creation of Edna took the notion of superheroes wearing designed costumes "to a further extreme". The Incredibles was the first Pixar film to earn a PG rating Edna is considered to be one of the studio's earliest attempts at approaching " darker, edgier comedy," which is particularly demonstrated by the scene in which the character cites several graphic examples of capes directly resulting in the deaths of several superheroes, one of whom is shown being consumed and killed by a jet turbine. The director elaborated, "The way I saw it, the costumes had to be created by somebody with a scientific and engineering background", thus conceiving Edna as "a half-German, half-Japanese, tiny powerhouse of a character". Therefore, Bird decided that if the world was populated with superheroes, there would naturally also be people responsible for designing their costumes who must also have a background in science and engineering, thereby envisioning Edna as a scientist and technical genius in addition to being a fashion designer. The director wanted to debunk the trope of muscular superheroes sewing their own costumes, finding it hard to believe that superheroes would suddenly develop a strong enough interest in fashion and textiles to design their own outfits. Bird conceived Edna upon discovering that, despite featuring characters dressed in fancy, extravagant costumes, traditional superhero films rarely offer plausible explanations as to how superheroes come to obtain these outfits, or who provides them in the first place. Having watched several superhero-themed films and television shows prior to developing The Incredibles, Bird had often found himself wondering who is responsible for making the superheroes' elaborate costumes. Edna has been recognized as one of Pixar's greatest characters by several prominent media publications.ĭevelopment Creation In addition to creating the character, writer and director Brad Bird also provides the voice of Edna, using a unique accent that has been described as a hybrid between German and Japanese.Įdna was created for The Incredibles by writer and director Brad Bird. While film critics agree that Edna is a scene-stealer, particularly praising her humor and dialogue, Bird has also been lauded for his voice acting, earning an Annie Award for Voice Acting in a Feature Production for his performance as the character. Inspired by Q from the James Bond franchise, Edna is widely believed to have been based primarily on costume designer Edith Head, although there continues to be constant speculation as to which celebrities inspired Edna, particularly Vogue editor-in-chief Anna Wintour, Iris Apfel and actress Linda Hunt.ĭespite having only supporting roles in both films, Edna has since established herself as The Incredibles ' breakout character due to her popularity among fans. ( Lily Tomlin, his choice, told him he was best.) The director understood that, in addition to fashion expertise, the character would need to demonstrate proficiency in science, engineering and technology in order to create costumes capable of withstanding the trials of superheroic activities, and ultimately conceived her as a short, confident character of both German and Japanese descent based on these countries' reputations as small yet powerful nations. Bird also decided to voice the character himself after several actresses originally considered for the role failed to replicate Edna's unique accent. Incredible with a new costume and then by restoring Elastigirl's confidence in herself as a superheroine.Įdna was created by writer/director Brad Bird to explain how The Incredibles' superheroes obtain their costumes, a topic he believes is rarely explored in superhero films convincingly. When the couple resumes their superheroic careers after fifteen years, Edna is summoned out of retirement to aid both characters, first by equipping Mr. Incredible and Elastigirl (Bob and Helen Parr), with whom she has maintained a strong friendship. She is an eccentric fashion designer renowned for designing the costumes of several famous superheroes, having worked particularly closely with Mr. Edna "E" Mode is a fictional character in Pixar's animated superhero film The Incredibles (2004) and its sequel Incredibles 2 (2018).
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